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We are a HubSpot
platinum partner

When off-the-shelf HubSpot isn’t enough, we build what’s missing. As Australia’s trusted HubSpot Platinum Partner, we deliver implementation, onboarding, custom integrations and data migrations, all grounded in solutions architecture that starts with portal audits, scoping and process analysis. The result is a HubSpot platform engineered around your business, not the other way around.

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Purpose of use / disclosure

Type of Personal Information

To enable you to access and use our software.

  • Identity Data
  • Contact Data

To provide our Services to you, including accessing our business solutions and manage your orders.

  • Identity Data
  • Contact Data

To contact and communicate with you about our Services including in response to any support requests you lodge with us or other enquiries you make with us.

  • Identity Data
  • Contact Data
  • Profile Data

To contact and communicate with you about any enquiries you make with us via our website.

  • Identity Data
  • Contact Data

For internal record keeping, administrative, invoicing and billing purposes.

  • Identity Data
  • Contact Data
  • Financial Data
  • Transaction Data

For analytics including profiling on our website, market research and business development, including to operate and improve our Services, associated applications and associated social media platforms.

  • Profile Data
  • Technical and Usage Data

For advertising and marketing, including to send you promotional information about our events and experiences and information that we consider may be of interest to you.

  • Identity Data
  • Contact Data
  • Technical and Usage Data
  • Profile Data
  • Marketing and Communications Data

To run promotions, competitions and/or offer additional benefits to you.

  • Identity Data
  • Contact Data
  • Profile Data
  • Financial Data
  • Transaction Data

If you have applied for employment with us; to consider your employment application.

  • Identity Data
  • Contact Data
  • Professional Data

To comply with our legal obligations or if otherwise required or authorised by law.

  • Any relevant Personal Information

Sensitive information: We only collect, hold, use and disclose sensitive information for the following purposes:

  • any purposes you consent to;

  • the primary purpose for which it is collected;

  • secondary purposes that are directly related to the primary purpose for which it was collected, including disclosure to the below listed third parties as reasonably necessary to provide our Services to you; and
  • if otherwise required or authorised by law.
  • Sensitive Information
  • Order Management System
  • Order Management System
  • Order Management System
  • Order Management System
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We built a custom order management system for Australia’s largest timber supplier

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View case studies
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We built a custom order management system for Australia’s largest timber supplier

Cras vitae faucibus lacus. Sed bibendum, lacus sed ornare tempor, quam lacus dictum nunc, non vulputate ipsum eros non diam.

View case studies
placholder-blue
  • icon-sample Built in hubspot
  • icon-sample Built in hubspot
  • icon-sample Built in hubspot
hyne-logo

We built a custom order management system for Australia’s largest timber supplier

Cras vitae faucibus lacus. Sed bibendum, lacus sed ornare tempor, quam lacus dictum nunc, non vulputate ipsum eros non diam.

View case studies
placholder-blue
  • icon-sample Built in hubspot
  • icon-sample Built in hubspot
  • icon-sample Built in hubspot
hyne-logo

We built a custom order management system for Australia’s largest timber supplier

Cras vitae faucibus lacus. Sed bibendum, lacus sed ornare tempor, quam lacus dictum nunc, non vulputate ipsum eros non diam.

View case studies
placholder-blue
  • icon-sample Built in hubspot
  • icon-sample Built in hubspot
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Get started with your project...

Looking for comprehensive support for you next big project? Start your journey towards innovation nd success with a partner that understand the full spectrum of digital possibilities.

Get in touch with us today!

Get started with your project...

Looking for comprehensive support for you next big project? Start your journey towards innovation nd success with a partner that understand the full spectrum of digital possibilities.

Get in touch with us today!

Get started with your project...

Start your project

Get started with your project...

Start your project

Get started with your project...

Start your project

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HubSpot Partner Australia Trusts for Smarter CRM, Marketing & Support

Choosing the right HubSpot partner shapes how well the platform actually works for your business. As one of Australia's established HubSpot implementation partners, upstream helps organisations set up, connect, and get real value from HubSpot, rather than leaving half the platform unused six months in.

We work across marketing, sales, and service hubs, building HubSpot around how your team already operates, adoption sticks and reporting reflects what's actually happening in the business.

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HubSpot Certified Partner Expertise You Can Rely On

As a HubSpot-certified partner, our consultants bring accredited, hands-on experience across the full platform. Whether you're migrating from another CRM or setting up HubSpot for the first time, our HubSpot onboarding process is built to get your team live and confident quickly, with clean data, correct permissions, and a structure that scales as you grow.

HubSpot Accredited Expertise

 

At upstream, we’re proud to hold multiple HubSpot accreditations that recognise our deep technical expertise and consistent success delivering complex, high-impact solutions. These accreditations place us among a select group of partners globally who meet HubSpot’s highest standards for quality, capability, and customer outcomes.

These accreditations are more than badges, they’re a testament to our commitment to excellence, deep technical mastery, and measurable client impact. When you partner with upstream, you’re working with one of Australia’s most trusted HubSpot specialists - equipped to help you unlock the platform’s full potential and accelerate growth.

HubSpot Custom Integration Accreditation

Custom HubSpot integrations for the systems that run your business.
upstream is an accredited HubSpot custom integration partner in Australia. We design and build reliable, well-mapped HubSpot integrations that connect your CRM to the platforms your business depends on, including accounting software, booking platforms, inventory systems, customer portals and internal tools. The result is accurate data, automated workflows and a team that no longer double handles.

HubSpot Custom Integration accreditation badge, upstream HubSpot Platinum Partner Australia

Our HubSpot Custom Integration accreditation is HubSpot’s validation of our advanced engineering capability to design and deliver complex, bespoke integrations. When native connectors fall short, our HubSpot API and private app development fills the gap, so you get an integration built around your process rather than a workaround.

Learn more about our custom integrations

HubSpot Onboarding Accreditation

HubSpot onboarding that gets your team live and confident from day one.

upstream is an accredited HubSpot onboarding partner in Australia. Our structured, hands-on HubSpot onboarding process helps teams adopt the platform quickly and confidently, with clean data, correct permissions and workflows built around how your business actually operates. Whether you are setting up HubSpot for the first time or moving from another CRM, we make sure your portal is configured properly and your team knows how to use it.

HubSpot Onboarding accreditation badge, upstream HubSpot Platinum Partner Australia

Our HubSpot Onboarding accreditation is HubSpot’s recognition of our approach to getting customers up and running. From portal configuration and CRM setup to training and enablement, we build a foundation that scales as you grow, so HubSpot becomes part of how your team works rather than a platform left half used six months later.

Book your HubSpot onboarding call

HubSpot CRM Data Migration Accreditation

HubSpot data migration done securely, accurately and without disrupting your business.

upstream is an accredited HubSpot CRM data migration partner in Australia. We plan and execute secure, large-scale data migrations into HubSpot with precision, so your contacts, companies, deals and history arrive clean, complete and ready to use. Whether you are moving from another CRM, consolidating multiple systems or cleaning up years of legacy data, we protect the integrity of your data and keep your team working while the move happens.

HubSpot CRM Data Migration accreditation badge, upstream HubSpot Platinum Partner Australia

Our HubSpot CRM Data Migration accreditation is HubSpot’s proof of our ability to deliver migrations at scale. We map your data, define what moves and what doesn’t, test before go-live and validate afterwards, so you start on HubSpot with a trusted source of truth instead of inheriting old problems.

Learn more about our data migration services
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Breeze

HubSpot
Service Offerings

upstream offers end-to-end HubSpot services - including implementation, custom integrations, onboarding, training, marketing automation, portal audits, scoping, and ongoing retainers. Whether you're setting up HubSpot for the first time, optimising your existing portal, or building advanced solutions, we pair deep technical expertise with extensive experience across a wide range of industries. By applying proven best practices and real-world insight, we guide you toward the smartest HubSpot strategy for your business and ensure your team gets the most out of the platform.

HubSpot product experts

At upstream, we support all HubSpot product offerings including Marketing Hub, Sales Hub, Service Hub, Content Hub, Data Hub, Commerce Hub, Smart CRM and HubSpot's AI tool, Breeze. Our team is experienced in configuring and optimising each product to suit your business goals, no matter the use case. From sales pipelines to service desks and product roadmaps, we build solutions that work.

HubSpot_SmartCRM

AI-powered CRM that unifies customer data, teams, and tools into a single source of truth - giving you context-rich insights and real-time intelligence.

HubSpot_SalesHub

Sales software that streamlines pipeline-building, automates outreach, and helps your team close deals more predictably.

 

HubSpot_MarketingHub

A comprehensive marketing platform to attract, nurture, and convert leads with automation, segmentation, and campaign analytics.

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Support and customer service software that gives your team a universal inbox, ticketing system, and feedback tools to scale client delight.

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A unified content creation platform to plan, create, and manage blogs, web content, and social media, all optimised for consistency, distribution, and growth.

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HubSpot’s centralised data layer for syncing, cleaning, and automating your customer data - so you can drive reliable insights, operational efficiency, and growth.

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Built-in commerce tools for quotes, invoices, and payment links that let you manage the full quote-to-cash workflow seamlessly in HubSpot.

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by HubSpot
HubSpot’s AI engine that powers Copilot, Agents, and Intelligence - automating workflows, enriching data, and amplifying your productivity.

HubSpot Integration Partner Services
That Connect Your Stack

HubSpot rarely works alone. As a HubSpot integration partner, we connect your HubSpot CRM software to the other tools running your business, finance systems, support platforms, e-commerce, and custom applications. Our HubSpot integrations are built to keep data flowing accurately in both directions, your team isn't manually re-entering information or working off outdated numbers.

HubSpot Workflow Design
That Removes Manual Work

Good automation is where HubSpot pays for itself. We design HubSpot workflow automations tailored to your business needs, covering lead routing, lifecycle stages, follow-ups, and internal handoffs. Reducing manual admin and making sure leads don't fall through the cracks between marketing and sales is always front of mind.

Full-Service HubSpot
Solutions Partner Support

As a HubSpot solutions partner, upstream offers more than a one-off setup. Our HubSpot services cover strategy, implementation, training, and ongoing optimisation, hence the platform keeps evolving with your business. Need help resolving an issue, refining a workflow, or scoping a new use case? Our HubSpot support team is on hand for exactly that.

HubSpot Partner for Implementation, Integration and Support

Getting value from HubSpot requires more than simply setting up a portal. Your CRM, data, workflows and integrations need to support the way your sales, marketing and service teams actually work.

As a HubSpot partner, we help Australian businesses implement, configure and optimise HubSpot around their operational requirements. From initial setup to ongoing optimisation, our HubSpot services are designed to create a connected, scalable platform that supports your business goals.

 

HubSpot Implementation Partners for a Stronger CRM Foundation

Choosing the right HubSpot implementation partners can make a significant difference to how effectively your team adopts and uses the platform. A poorly structured setup can lead to inconsistent data, disconnected processes, and workflows that become difficult to manage.

Our services can include:

  • HubSpot portal configuration
  • CRM setup and optimisation
  • Data migration
  • Workflow design
  • Team training and enablement
  • Portal audits and ongoing consulting

A structured HubSpot onboarding process helps establish clean data, appropriate permissions, and practical workflows from the beginning.

HubSpot Integration Partner Services That Connect Your Systems

HubSpot often needs to work alongside the other platforms your business relies on. As a HubSpot integration partner, we help connect HubSpot CRM software with relevant business systems, helping create a more connected technology ecosystem.

Well-planned HubSpot integrations can reduce duplicate data entry, improve information flow, and give teams better access to the information they need. Where native integrations are not suitable, custom integrations and API development can also be considered based on your technical requirements.


HubSpot Workflow Design for More Efficient Processes

Manual follow-ups, lead handovers, and repetitive administrative tasks can slow down growing teams. A well-designed HubSpot workflow can automate routine actions while creating clearer processes across marketing, sales and service.

Common use cases may include lead routing, lifecycle management, internal notifications, follow-ups, and team handovers. The focus is on building workflows that support a clear business process rather than adding automation unnecessarily.


HubSpot Solutions Partner for Ongoing Support

As a HubSpot solutions partner, upstream provides support across implementation, onboarding, integrations, automation, training, and ongoing optimisation. The team is also a HubSpot-certified partner, with HubSpot accreditations in CRM Data Migration, HubSpot Onboarding and Custom Integration. 


HubSpot Support as Your Business Evolves

Your CRM requirements can change as your teams, processes and technology stack evolve. Ongoing HubSpot support can help refine workflows, address technical requirements, and identify opportunities to improve how the platform supports your business.

Whether you need help with implementation, a complex integration, or an existing HubSpot setup, our team can help you assess your requirements and plan the next steps.

Businesses looking to strengthen their online presence can benefit from tailored digital marketing services in Australia. From SEO and content to social media and other digital channels, the right strategy can help connect your brand with relevant audiences.

Talk to our team today about your HubSpot implementation, integration, or support requirements. 

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Lay the groundwork for your account

Project-based training and consulting packages give your champions and builders the tools they need to successfully hit the ground running.

 

Using HubSpot, businesses can better handle their sales and marketing activities, attract new leads and convert those leads into sales. Here’s what we offer in association with this partnership:

Empower Your Business with upstream's HubSpot Solutions. Project-based implementation services

Partner with upstream for tailored HubSpot solutions. Whether you need support for a single workflow or a full account build-out. We help your organisation streamline processes and achieve results faster with scalable, expert-led implementation.

Implementation packages

We handle your full HubSpot setup from platform build to team training tailored to fit your operations and ready for growth.

  • Expert-led portal configuration, custom automations, and native or bespoke integrations
  • Streamlined workflows and scalable processes built around your business model
  • Hands-on training and enablement so your team starts strong and stays independent
  • Strategic setup grounded in experience across industries to ensure HubSpot works for you, not the other way around
With upstream, you don’t just get a HubSpot setup - you get a turnkey, future-ready system that empowers your team and supports your long-term goals.
Learn more

Custom Integrations & Tailored Connections

Achieve long-term success with custom HubSpot integrations from upstream. Our specialists work alongside your team to design, build, and maintain tailored integrations that connect HubSpot seamlessly with your wider tech stack. We focus on continuously optimising these solutions to unlock new value, streamline operations, and maximise your investment in HubSpot.

HubSpot API and Custom Integrations

We specialise in developing custom software and integrating systems to create a powerful technological ecosystem. 

  • Develop custom software solutions that perfectly align with your unique business needs and processes.
  • Design custom automation within HubSpot to streamline your workflows and increase efficiency.
  • Custom integrations with non-native platforms and internal tools
  • API development and private apps to expand your HubSpot ecosystem
  • Provide continuous support and updates for your custom solutions, ensuring they evolve with your business needs.

 

Learn more

Managed services

Ensure your teams achieve long-term success with ongoing support from upstream’s HubSpot specialists. Our experts work closely with you to continuously optimise your setup, unlock new value, and maximise your investment in HubSpot.

Managed Services

After implementation, upstream continues to support you with personalised, hands-on consulting to ensure HubSpot evolves alongside your business goals.

  • Accelerate ROI with expert-led automations, and platform governance tailored to your operations.
  • Empower your teams through live HubSpot training, custom learning resources, and ongoing support for new use cases.
  • Gain clearer insights with customised dashboards that improve data visibility and support faster, more informed decision-making.
Learn more

Project-based training & consulting

We offer comprehensive training sessions tailored to different user levels, ensuring your team is confident in using HubSpot. Our ongoing support services are designed to assist you as your business evolves.

Champion Training

upstream delivers tailored HubSpot training programs designed for both champion users and day-to-day teams. Champion users learn the backend essentials - workflows, custom fields, record configuration, reporting, and overall portal management, so they can confidently maintain and optimise your HubSpot environment.

  • Front-end users receive practical, role-specific training focused on the tools that support their daily goals, from managing pipelines to executing campaigns and tracking performance.
  • Our goal is to build internal confidence and capability, empowering your entire team to get the most from HubSpot from day one.
Learn more

Portal Audits

upstream’s Portal Audits uncover exactly where your existing HubSpot portal can work harder for you. We review how your tools, data, and processes have evolved over time - identifying unused features, outdated properties, broken workflows, and opportunities to streamline your operations across sales, marketing, and service.

  • From re-optimising sales cycles, improving marketing-to-sales handovers, and enhancing service pipelines to modernising how teams use HubSpot day-to-day, we provide clear, practical recommendations that unlock efficiency and maximise the value of your portal.
Learn more
Why Choose Us

Why Australian Businesses Choose upstream

We're recognised for delivering measurable results with HubSpot across ANZ, combining platform accreditation with real operational experience. From the first strategy session to long-term account management, our focus stays the same: a HubSpot setup your team actually uses well, and that keeps driving pipeline and retention as you scale.

Ready to see what AI could do for your business? Book a discovery call with upstream's team today.

  • HubSpot Expertise You Can Trust:
    With deep experience and a track record of delivering results, upstream is your trusted HubSpot partner. We know the platform inside out so you can unlock its full potential faster.

  • Customised to Fit Your Business:
    No two businesses are the same. That’s why our HubSpot solutions are tailored to your goals, processes, and team, ensuring maximum impact and long-term success.

  • Full-Service Support:
    From strategy and setup to optimisation and ongoing support, we offer end-to-end HubSpot services to guide you at every stage of your journey.

  • Always Ahead, Always Evolving:
    We stay at the forefront of HubSpot’s latest features, tools, and integrations, so your systems stay sharp, scalable, and ready for what’s next.

HubSpot Platinum Tier

FAQs about HubSpot with upstream

Can HubSpot integrate with my existing software?

Yes. HubSpot integrates with hundreds of business applications, including ERP systems, accounting software, eCommerce platforms, marketing tools, and custom applications.

What does a HubSpot implementation partner do?

A HubSpot implementation partner configures your portal, migrates data, creates workflows, sets up integrations, and trains your team to ensure a successful deployment.

What is a HubSpot custom integration?

A HubSpot custom integration is a purpose-built connection between HubSpot and another system, using HubSpot’s APIs, when a native integration does not exist or does not fit your process. It syncs the right data in the right direction and automates the steps in between.

When do I need a HubSpot custom integration instead of a native one?

You need a custom integration when your systems are not supported natively, when your data mapping or workflow is unique, or when native connectors create duplicate data or manual work.

How does upstream connect HubSpot to other software?

The method depends on what your business needs. We start by understanding your tech stack, the process you want to support and where your data should live, then choose the right approach. Where a native HubSpot integration fits, we configure and optimise it. Where it doesn’t, we use integration platforms like make.com or build custom connections using HubSpot’s API and private apps. Every integration is mapped around your data, your source of truth and what should happen when something goes wrong, so your systems work together reliably and your team stops double handling.

What are some examples of platforms upstream has connected to HubSpot?

We connect HubSpot to the tools businesses rely on every day, including accounting software, booking platforms, SMS and communication tools, inventory management systems, customer portals, ERPs, eCommerce platforms and internal custom applications. If your business runs on a platform that has an API, there is usually a way to connect it properly. Speak to our team about your tech stack and we will advise on the best approach.

Start your HubSpot project